ATTENTION: CRAFT. Identity and still life photo for an exhibition at one of Sweden's most respected galleries.

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Liljevalchs Konsthall is an almost 100-year-old independent public gallery for contemporary art. It displays art and design on the occasion of at least four large and lavish exhibitions each year. The summer exhibition of 2014 presented a range of magnificent craft artists and their work. The graphic identity was entirely created out of crafted materials all wrapped in a minimalistic surrounding. The word CRAFT was designed through custom lettering and entirely handmade with copper, marble, porcelain, wood and stone while the rest of the typography was kept simple and quite quiet. The production by hand and the choice of materials allowed the identity to mirror the content of the exhibition without taking the attention away from the artists.
Art direction & Design – Jens Nilsson
Case & Typography photography – Jens Nilsson
Photos in the catalogue – Mattias Lindbäck
Created while working at Snask