My work is like a perfect pop song: Direct, catchy & easy to remember.

So. I'm Jens (he/him). A Swedish, Stockholm-based Creative/Art Director and Designer specializing in contemporary visual identities and eye-catching packaging design. I help brands (and other design agencies) across the globe with forward-thinking – yet approachable – identity systems and design solutions that stick in people's minds.

In my role as a visual designer, I am fearless, ambitious, and patient. Above all, I am extremely passionate about hands-on craftsmanship and what I do. Basically, I want it to be perfect. This means I always go the extra mile to find that special thing in everything I do (and yes, I will do it for you)*. If you let me.

Ready to take your brand or packaging to the next level? Get in touch.

info@jens-nilsson.com

In 1991, Bryan Adams topped America's Billboard list with his number 1 power ballad for 7 consecutive weeks. That's approximately 5% of the time it took for me to finish this portfolio.


Capabilities

My skill set is in creative concepts and visual design for brands and products, big and small. For the digital world and the real world. I start with a strategic point of view, then hands-on craft (to an obsessive degree), through to implementation and activation*.

I work across industries, including Food and Beverage, Restaurants, Healthcare, Music, Entertainment, Retail, Fashion, Technology, Finance, Hospitality, Startups and more.

Strategy

    → Brand Positioning

    → Brand Architecture

    → Brand/Product naming

Branding

    → Visual Identity Design

    → Design Systems

    → Logotypes/Brand symbols

    → Iconography/Patterns

    → Custom Typeface design

    → Brand Guidelines

Imagery

    → Image Concepts

    → Creative Direction on set

    → Still Life Production

    → Retouch

Print

    → Packaging Design

    → Print Production

    → Stationary/Collaterals

    → Books/Editorial

    → Merch/Swag

    → Print Oversight

Environmental

    → Signage Design

    → Wayfinding

    → Exhibition/Event Design

Digital

    → Social Media Productions

    → Digital Experience

    → Mobile/Website Design

    → Office Playlists

Also, few projects are too big or complex. I have a wide network of animators, illustrators, 3D experts and such, that I work with on bigger full-service assignments.


Recognition*

Online features

Printed publications

  • 1Creative Review
  • 2Wallpaper* Magazine
  • 3IdN Magazine
  • 4TACTILE High Touch Visuals
  • 5Palette Mini Series 03
  • 6Playful Type
  • 7Los Logos 5
  • 8Logology Victionary
  • 9Exellent packaging
  • 10Cap & Design Magazine
  • 11Handmaking in design, and many many more.

Need a press pack and high-res images for my projects? Whether it's for your magazine, Instagram post, or an online article, you'll find everything here.


Mini-Manifesto

1Quality over quantity2Patience is power3Don't be so sure about things4Hold the line5Go to sleep6Stop making sense7Throw a party8Have a heart <3

FAQ


Say Hej!

Got a new product that needs packaging design? A brand that needs an identity? Or do you need some high res images for your design magazine?*. Ask me anything, I’m all ears. Hörs!