The "world’s largest poster" for Scandinavia's largest city festival.

In 2014 Scandinavia's largest city festival celebrated 30 years of festivities. The grand party took place in August and roughly 1.4 million people visited the festival over 8 consecutive days. To celebrate the festivals anniversary in style the largest physical graphic identity the world had ever seen was created: a gigantic physical art installation measuring 13×8 meters! The installation was interaction-friendly and visitors could jump, climb, or just plain chill on it.

2014’s graphic identity for Malmöfestivalen has been featured in hundreds of articles around the world – AdWeek, Creative Review, HOW Design and many more. The identity also won an silver egg in the Swedish communication competition Guldägget.

Art direction & Design: Jens Nilsson
Photography: Nils Bergendahl/Anders Sipinen
Craftsman: Ali Atié
Created while working at Snask