![](https://images.prismic.io/jens-nilsson/9b5f87ab-8579-4713-afb9-e10751c52edb_b%26o_product-imagery_11_beosound_3-2.jpg?auto=format%2Ccompress&fit=max&w=3200)
Danish Bang & Olufsen's Dreamy Soundscapes.
Me and Snask took on the challenge of rebranding luxury Hi-Fi brand Bang & Olufsen, aiming to inject warmth and emotion into their previously quite technical and impersonal image style.
Our visual concept, "Ray of Light," aimed to capture the ambiance of a late afternoon sunlight, mirroring the allure of a B&O product. We transformed sterile settings into inviting spaces, where customers could envision themselves at home amid imperfect details. Additionally, we created a set of elegant, playful still images to complement the interior shots. Within a year, Bang & Olufsen shifted from cold and technical to emotionally resonant, fostering a sense of presence and connection.
Agency: Snask
Image Concepts & Art Direction: Jens Nilsson
Producer: Always Frank
Photographer: Golden Retriever
Retouch: Golden Retriever, Konrad Karlsson
Set design: Johan Brommé
![](https://images.prismic.io/jens-nilsson/1188d704-fdbb-49f9-a5df-3f61511ac4fb_b%26o_01_product-imagery_02_a1_3-2.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/9f62af3f-239e-4101-b5b3-cf37e76381cd_b%26o_product-imagery_26_a1_4-5_workfile1.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/9b5f87ab-8579-4713-afb9-e10751c52edb_b%26o_product-imagery_11_beosound_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/a684b3e3-37b2-440c-bad5-0292c097a940_b%26o_01_product-imagery_12_beosound_3-2.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/8e5a5405-487d-4a53-9cbc-fe148a2b1abb_b%26o_01_product-imagery_13_beosound_3-2.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/bd76420a-140d-4782-81a0-57d2c247b72b_b%26o_01_product-imagery_14_beosound_3-2.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/e78d05da-ee83-447d-b144-772e0f5a897d_b%26o_01_product-imagery_15_beosound_4-5.jpg?auto=format%2Ccompress&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7af615e73009ec3d981_b&o_01_product-imagery_21_a9_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7af615e73009ec3d982_b&o_01_product-imagery_22_a9_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7b0615e73009ec3d983_b&o_01_product-imagery_31_theatre_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7b1615e73009ec3d984_b&o_01_product-imagery_32_theatre_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7b2615e73009ec3d985_b&o_01_product-imagery_41_level_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/65afd7b3615e73009ec3d986_b&o_01_product-imagery_42_level_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/d2153b3f-33d7-4deb-b911-08a0bcd103fe_b%26o_02_interior-imagery_01_bedroom_1-1.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/1640fc50-672a-42f6-bf35-ded3f026e3a7_b%26o_02_interior-imagery_02_bedroom_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/b0b39b65-684b-4bda-873b-e61f77092c4b_b%26o_02_interior-imagery_03_bedroom_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/46f35ebf-60f6-4e88-a809-35b17da42af8_b%26o_02_interior-imagery_04_bedroom_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/543be1de-829a-4b0f-938b-b66d7217f149_b%26o_02_interior-imagery_11_kitchen_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/937cdd78-26c6-475c-b654-cb679cf64040_b%26o_02_interior-imagery_12_kitchen_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/e3780a79-4cfd-44e4-b0bb-9fd03d4ad46e_b%26o_02_interior-imagery_13_kitchen_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/5d89248c-1de6-4945-9f4f-29e5b0e6c3f2_b%26o_02_interior-imagery_14_kitchen_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/e1f15e89-8754-4067-ac0d-8120d72ae912_b%26o_02_interior-imagery_21_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/5041dd44-1f61-4327-b142-022dd072e1fb_b%26o_02_interior-imagery_22_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/fecf355b-e76a-4edb-843b-70586053b991_b%26o_02_interior-imagery_23_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/301ff6e2-d29a-487e-a7f9-ff3f6d7981bf_b%26o_02_interior-imagery_31_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/2a9f5c7d-ef59-4173-993e-49afc4a1fa55_b%26o_02_interior-imagery_32_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/3940c59c-d4f3-4291-8f4c-c5a0932fb373_b%26o_02_interior-imagery_33_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)
![](https://images.prismic.io/jens-nilsson/fb2ea55a-10bd-48e8-b92a-f6f477004949_b%26o_02_interior-imagery_34_living-room_3-2.jpg?auto=compress%2Cformat&fit=max&w=3200)