
Natural born chewing gum without plastic.
Forest Gum is a pioneering German brand dedicated to revolutionizing the chewing gum industry with its commitment to sustainability and natural ingredients. They offer a refreshing alternative to traditional chewing gums by crafting their products from tree sap rather than synthetic plastics.
Since the beginning of their journey I have been responsible for the visual language, including the entire visual identity, packaging design, marketing materials, and much more. Today Forest Gum can be found in over 2500 stores in Germany. Forest Gum was honored with a Silver Egg at Sweden’s 2025 Guldägget Awards.
Design & Art Direction: Jens Nilsson
Packaging photography: Jens Nilsson
Mailer box photography: Jens Nilsson
Packaging CGI: Marcus Nummela & Petter Bergmar
Lifestyle/people photography: Jen Krause



























