Identity for the award-winning agribusiness from Sweden's California.

Simris is a Swedish pioneering agribusiness that farm, grow, and harvest algae on Österlen, Sweden’s California. The company operate in an exciting new market and has won plenty of awards for its innovative product — algae.

The goal of the Simris graphic identity was to make the brand feel international, premium, human and not as a stereotypical health care product. The project included a new visual identity, guidelines manual, event design, branded material and packaging design.

Art direction & Design: Jens Nilsson
Photography: Annika Jönsson
Created while working at Snask