Re-brand for the leading platform for time tracking.

Toggl transformed its brand and its affiliated companies, each specializing in time tracking, project planning, and hiring. Unified under the goal of eliminating stress, they envisioned a modern, visionary brand. Extensive research informed a brand vision centered on stress reduction, reflected in a bold, functional identity. A rotation concept symbolizing flexibility and evolution was introduced. The outcome? A cohesive brand platform, logotype, colors, and visuals that breathe life into Toggl's mission.

Agency: Snask
Art direction & Design: Jens Nilsson
Case photography: Jens Nilsson