Minimal snooze booze for the color lovers.

Meet zzZ, probably the peak of minimalism in craft beer. A series of 25 cl stubby cans, embracing a more direct and minimal way of enjoying craft beers.

zzZ (you can call it "znore", or "znark" in Swedish) is a testament to how the fusion of the mini-cans, Pantone printed labels, and a no-logo design system can elevate how we perceive and enjoy craft beers. As ChatGPT said it: Imagine it as a surreal garden, where the flavors, the serenity of simplicity, and the visual splendor bloom harmoniously, beckoning you to explore and savor every bloom of flavor with every sip.

Art Direction & Design: Jens Nilsson
Creative Direction & Concept: Fredrik Tunedal
Brand and Case photography: Jens Nilsson
Animation: Lucas Hesse