Re-branding for the Danish "No added sugar" Ice Cream Wauw!

Back in 2017 me and Snask gave a fresh new look to a Danish ice cream called 'Wauw.' To make the packaging stand out from the its competitors in the Danish market, we went with a sleek black design. In the mix with the black, we chose a 'tasty' and 'warmly inviting' type world to keep things friendly and approachable.

You can now find the new packaging with six different flavors available all across Scandinavia, and it's even caught the eye of popular platforms like The Dieline, Brand New, Packaging of the World, and more.

Art Direction & Design: Jens Nilsson
Case photography: Jens Nilsson
Factory photography: Golden Retriever
Produced while working at Snask